Since we are all creatures of habit, guess what, we don't like change. We don't like it when our normal latte stand is closed and have to try a new one a block away and we don't like it when the road to work is under construction and have to get there a different way. For the most part, many like to hunker down and just do things they way they have been done..put the blinders up and just "be"..it's just easier. As we all know this isn't how it works, things change, people change, technology changes, etc. and we have to adjust and adapt. Along the road we come into contact with people, or companies, that seem to always push the envelope. They embrace change, and rather than take the approach that "we hope it doesn't impact me," they force the issue, and get people moving forward. They 'Make It Happen.' In my opinion, Facebook, with the F8 event and the changes they are making to their platform, have done that.
Even with the wild growth of their platform (400m users and growing), Facebook realized that a major change is needed to really move forward, and fully embrace the new/future web. They announced a number of features, which I wont go into a lot of detail on in this post (look here for a great recap and commentary), that created quite a stir. Why? Because it is change, and it is pushing the envelope on where the web and social goes. Some call it "Transformational" while other feel that there are significant privacy issues (as noted in this great post by Robert Scoble.) Have they made people uncomfortable? Yep. Have have they lost some users? Probably. I'm not even quite sure what it all means yet, but what I do know is that Facebook has a vision and in order to realize that vision, they understand that change is needed. We have to accept openness, and embrace ways to tie our digital world together. Could they have just stayed the course, added some cool features, and grown their user base at some percentage year after year? Sure. Instead they decided to shake things up, ignite some ambitious change and move forward. Are they trying to rule the web? Hard to say, but I admire how they didn't just settle, they pushed forward with some big changes and made it happen. In doing so, know we can engage in further conversations to determine where we go from here and I look forward to that.
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